When most people think of SEO, they think of keywords and backlinks. But there is so much more than that! A freelance SEO specialist wears many hats. Besides knowing about the latest trends in SEO, a good freelancer is also a good writer, strategist and project manager.
The first thing a good freelance SEO specialist does is to understand the client’s needs and goals. What are their goals? Who is their target audience? What kind of content will appeal to them? Once the specialist has a good understanding of the client’s business, they can start developing a strategy.
Next, the freelance SEO specialist will conduct keyword research. They will use a variety of tools to find the right keywords for the client’s website. Once they have a list of keywords, they will start optimising the website content for these keywords. This includes both on-page and off-page optimisation.
On-page optimisation is the process of ensuring that each web page is as search engine friendly as possible. This includes things like adding titles and descriptions, using the right keyword density, and making sure the website’s code is error-free. Off-page optimisation is about building backlinks to the website from other high-quality websites. The more backlinks a website has, the higher it ranks in the search engines.
Finally, the freelance SEO specialist will track the results of their efforts using analytical tools. They will be able to see how much traffic is driven to the website, which keywords are working well, and which pages need more work. By tracking these statistics, they can refine their strategy to get even better results for their clients.
A freelance SEO specialist wears many hats: writer, strategist, project manager, techie and more. But at their core, they are problem solvers who are always looking for ways to help their clients achieve their goals. If you are looking for help with your website’s SEO, consider hiring a freelancer. With their knowledge and expertise, they can take your website to new heights!